The Best Time for Content Creators

Today, Rob Thomas, the creator and show runner for Veronica Mars, posted a Kickstarter campaign for a Veronica Mars movie. It’s a project that he’d shopped around town since the cancellation of the show 5 years ago. It was getting no traction whatsoever. They low-balled the budget at 2 million dollars and a couple hours after launching the campaign they’d already cleared the 1 million mark. We’ll see how much they end up raising in the next 30 days, but I can tell you this much, it’ll include as big a donation as I can manage. Now sure, this campaign has the publicity advantage of reviving a project that had 3 years of appearing on actual television and all the publicity money that entails. Not to mention the push every time one of the seasons went to DVD. But the fact that a group of people can turn to their audience and get a studio-denied project off the ground on the goodwill and financing of their audience is unbelievably exciting to me. They played their campaign video perfectly too, showing us the characters we’ve been missing interacting just like old times. This thing has been blowing up all over social media, here’s the url to their campaign, and the campaign video:

http://www.kickstarter.com/projects/559914737/the-veronica-mars-movie-project

In other creators-with-an-audience-can-do-whatever-they-want news, the trailer for Joss Whedon’s Much Ado About Nothing dropped this week too. The fact that Whedon follows up one the biggest summer blockbuster’s ever with a black and white Shakespeare adaptation that he shot in his backyard in 12 days? What kind of amazing world is this? Check it out:

It’s the best time to be making stuff.

–Jake

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One Response to “The Best Time for Content Creators”

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